Nanook Choice, the solution based on blockchain technology for sustainable challenges regarding business and socioecological environment
Nanook Choice is a methodology focused on the Sustainable Development Goals (SDGs) that evidences each activity through a final report which compensates for the impact of the carbon footprint.
El pasado 14 y 15 de junio, la compañía de renting y gestión de flotas ALD Automotive | Leaseplan llevó a cabo la 14º Edición de la movilidad sostenible ALD Ecomotion Tour con motivo de la apertura del Puente de Zaha Hadid, sede de Mobility City en Zaragoza.
El principal objetivo es la concienciación de reducir el consumo de combustible a través de una conducción eficiente y responsable. Por ello, se congregaron las marcas de automóviles más importantes del panorama nacional como The main objective is to raise awareness of reducing fuel consumption through efficient and responsible driving. Therefore, the most important car brands in the national landscape such as Kia, Ford, Volkswagen, Mazda, Skoda, Renault, Cupra, Nissan, Audi, Volvo, among others, gathered together with the most outstanding motor journalists to travel a route of more than 250 km through the provinces of Zaragoza and Huesca, using electrified vehicles, be they hybrid, plug-in hybrid or 100% electric.
The edition was the most sustainable of those held to date and, in this logo, Nanook has played a fundamental role. We supervised the race in detail in terms of compliance with the Sustainable Development Goals (SDGs) and objectives established in the Move 2025 Plan, in addition to focusing on reducing the impact of the carbon footprint through our Nanook Choice methodology,, which has been echoed by the Ibercaja Foundation and digital media such as ESdiario and Posventa.info.
A commitment certified by Nanook Choice
Thanks to the Nanook Choice certification, both the organizers and the participants demonstrated a clear commitment to minimizing the environmental impact of their actions. This led to the event being classified as sustainable due to the adequate management of resources and the environment, the contribution to the fight against climate change, the promotion of responsible consumption, the promotion of equality and the guarantee of well-being.
Nanook Choice methodology, arises with the purpose of fostering a corporate culture that is aware of the environment and, to achieve this, we promote the humanization of technology and data management as key elements to establish connections between brands and their global audiences. We rely on blockchain technology as a means to achieve this objective, thus creating solid and reliable links thanks to its transparency, immutability and resistance to manipulation.
The Nanook Choice methodology offers a number of significant advantages. By applying it, environmental and social risks are reduced, operational efficiency is improved and long-term cost reductions are achieved. Likewise, customer trust and loyalty are strengthened, talent is attracted and retained through motivation and commitment, and the construction of a more sustainable and just economy is contributed to. In addition, this methodology allows the organization’s positive impact on the environment and society to be maximized.