An experience that exceeded all client expectations, featuring a production that transformed the venue in real time
The “wow” moment: hidden in plain sight
Thanks to our three-phase production, we positioned the main feature (or key element) of the conference right from the start, visible to everyone and yet unnoticed. It remained concealed until the moment of its final unveiling
Multi-sensory Demo Areas
During the second phase, we dismantled the central aisle to reveal the demo areas, where attendees could experience the technologies presented by Mastercard firsthand and through the senses.
The star element comes to light
In this third phase, we unveiled the McLaren MCL39 as the conference’s centerpiece, accompanied by an audiovisual performance. Attendees didn’t just see the car; they were able to test-drive it using ultra-immersive gaming simulators
The “wow” moment: hidden in plain sight
Thanks to our three-phase production, we positioned the main feature (or key element) of the conference right from the start, visible to everyone and yet unnoticed. It remained concealed until the moment of its final unveiling
Multi-sensory Demo Areas
During the second phase, we dismantled the central aisle to reveal the demo areas, where attendees could experience the technologies presented by Mastercard firsthand and through the senses.
The star element comes to light
In this third phase, we unveiled the McLaren MCL39 as the conference’s centerpiece, accompanied by an audiovisual performance. Attendees didn’t just see the car; they were able to test-drive it using ultra-immersive gaming simulators
Relive the experience
For Nanook and Mastercard, innovation must be sustainable and accessible.
01
Live sign language interpreters
02
Implementation of the "Háblalo" System for Business
03
Locally sourced catering and a zero-waste policy
04
Reusing structures to transform the space
Explore our journey with #MIF