For our 10th anniversary, we’ve introduced the world to the 10th Art: Events. #Nanook10Years
En Nanook hemos reivindicado el X Arte con motivo de nuestro décimo aniversario
Ten years have flown by at Nanook, and what better way to celebrate than with a groundbreaking event?
For our 10th anniversary, we’ve introduced the world to the 10th Art: Events. #Nanook10Years
El décimo aniversario de Nanook
In 2013, our CEOs, Raúl de Gregorio and Carlos Granda, embarked on a journey with a dream, a keyboard, and a firm belief in a better future. Thanks to their entrepreneurial spirit, they took the first step, creating one of the most multicultural groups in the sector, capable of carrying out global projects for both domestic and international clients.
Their ingenuity in combining events and other communication actions with innovation, sustainability, and analytics has led to a true revolution, capable of generating 360° strategies. And so, Nanook was born.
Its purpose is to promote the humanization of technology and data management as essential tools to inspire a corporate culture that is environmentally conscious at all times. Nanook is a testament to the team’s tenacity and commitment; a family capable of adapting, expanding, and achieving the extraordinary, while having fun together.
El X Arte
There are nine arts with which we can bring our ideas to life, building worlds and creating incredible works. With our hands, with strokes and brushstrokes, with the rhythm of words, with musical notes, with our movement. We can evoke emotions and create stories, capturing moments in a single second, combining multiple universes.
To achieve this, we start with the six beautiful traditional arts: Architecture, Sculpture, Painting, Music, Dance, and Literature. To these are added Cinema, considered the seventh art, Photography, the eighth, and finally, Comics, which occupies the ninth position. But did you know that there is a form of creation capable of uniting all these arts? With each project, Nanook creates unique experiences and moments that last over time, creating the 10th Art, the art of Events.
#Nanook10Years
We wanted to organize an event for all our clients, partners, and collaborators where they could be part of the creation of the 10th Art. We called it Nanook 10 Years.
At the event, we emphasized the importance of integrating these nine arts into events to achieve the 10th Art. That’s why, in our celebration, we considered it important to exemplify them, showing the ability of the Nanooker team to integrate them into each event we organize.
The art of architecture was appreciated in the Nubel space itself, a modern and avant-garde venue where the event took place, while the sculpture was represented by the ten technological totems that referred to each artistic manifestation. Painting was present in the work of María Cabañas, an illustrator and tattoo artist with a degree in Fine Arts from the Complutense University of Madrid and recognized nationally; as well as literature, from whom one of her poems was recited by our Copywriter, Álex Fernández. The music was expressed through the Trailer Park Band and the prestigious DJ, Macarena Hoffmann. The mastery of dance was represented by our Business Director Events,, Tety Rybalka. To nod to cinema, we used a chroma screen, where, in honor of photography,attendees could take animated photos. Finally, as for comics, we displayed dynamic vignettes on the totems.
One of the highlights of the night was the performance of Raúl de Gregorio and Carlos Granda, along with the CMO, Bárbara Agudo, singing a Nanooker version of “La flaca”with team members, delighting all the spectators. We lit ten candles that, to the rhythm of dance, illuminated the night for our clients Mastercard, Xiaomi, KIA, Telefónica, Antolin, Aranzadi, Soldit, LG, Michelin, Prosegur Security, among others.
Nanook Choice: la sostenibilidad siempre presente
Finally, it is important to note that the event has been carbon neutral and sustainable thanks to our Nanook Choice philosophy.. Contamos con la participación de la Fundación Prodis, encargada de pedir a todos los asistentes que nos detallaran qué impacto ocasionaron al acudir al evento en términos de sostenibilidad, a través de una calculadora. Del mismo modo, contamos con Eventsost para la supervisión de la organización, producción y ejecución del evento. María Cabañas utilizó materiales reciclados y ‘no contaminantes’ en su obra, que la reciclaremos compensándolo con una actividad RSC del equipo Nanook.
