6 June 2023

Valladolid’s Golden Mile, setting for Xiaomi’s new campaign with Nanook Agency

Valladolid’s Golden Mile, setting for Xiaomi’s new campaign with Nanook Agency

Tradition and avant-garde innovation in the wonderful Golden Mile

The new models of the Xiaomi 13 Series are the main protagonists of Xiaomi’s latest campaign: #NuestraObraMaestra. In it, we highlight the combination of traditions, craftsmanship and legacy with the avant-garde and technological innovation in Valladolid’s Golden Mile.

The main goal we wanted to achieve with this campaign was to immortalize the different stories of masters and artisan referents such as the Protos wineries, the Pico Melero cheese factory and the Molino de Palacios roastery with the Xiaomi 13 Series Leica camera, the famous actor Óscar Casas and the photographer Álex Rivera.

The launch event was made possible thanks to the Peñafiel City Council and the Diputación de Valladolid, who allowed us to organize it in the north courtyard of the Castillo de Peñafiel after three years disqualified, which makes us extremely proud and for which we are very grateful.

The Xiaomi 13 Series features an AMOLED display that ensures a smooth and bright viewing experience. It also has an impressive front camera and a Leica-signed rear camera with which to capture high-quality images and videos. It has the best Qualcomm Snapdragon processor of 2023 for fast and smooth performance, and a long battery life with fast charging in less than 30 minutes. Its design is sleek and modern and it is undoubtedly the most premium Xiaomi Series to date.

The result of the campaign has been a consequence of the great creative, production and strategy work of our team at Nanook Agency. We are an experiential marketing agency where we provide our clients with multi-channel creative solutions through creativity, innovation, sustainability and team coordination.

A real luxury for us to have collaborated in such a beautiful and emotional campaign as #OurMasterpiece by Xiaomi.

Click here to enjoy #NuestraObraMaestra.