From Nanook, we were in charge of the creation and execution of the digital strategy for the Tourism Online Academy of the World Tourism Organization.
A 360 digital marketing strategy in which we designed and executed campaigns of social ads, display, programmatic advertising, Youtube, SEO and ad hoc content creation for the web, improving the user experience on the web and carrying out a constant optimization.
In addition, thanks to the collaboration of their Big Data & Analytics department and our Digital Hub area, all campaigns could be measured in real time to obtain great results.