IE University and the United Nations World Tourism Organization have come together to launch and bet on 360º online education in the tourism sector.
CHALLENGE
IE University and the United Nations World Tourism Organization have come together to launch and bet on 360º online education in the tourism sector.
The UNWTO-Tourism Online Academy is an online learning platform that provides 100% digital courses, which focus mainly on concepts, areas of interest and fundamental principles related to the tourism sector, globalization, the digital revolution, travel marketing and sustainability, among others.
IDEA
From Nanook, we take care of the creation and execution of the digital strategy for the TOA (UNWTO-Tourism Online Academy).
A 360º digital marketing strategy in which social ads, YouTube, display, ptogram advertising, SEO and ad hoc content creation for the web were carried out.
In addition, thanks to its Big Data & Analytics department, all campaigns could be measured in real time and optimized to obtain great results.
