For the Todo a POCO campaign, we created a breathtaking spot for the POCO X4 PRO 5G smartphone. Resulting from the fusion between technology and lifestyle, it was starred by the incredible influencers: Leviathan, Borja Zazo and Tony Albacete.

Our main goal was to take the connection between the new smartphone and the personality of the campaign ambassadors to a whole new level. Each feature of the phone was linked to a trait of the ambassador’s personality.

Visually appealing and full of edgy urban style, the spot was specially designed to connect directly with the Z generation. Each shot is carefully crafted to convey the essence of POCO and capture the attention of the most demanding and trendy young people.