Xiaomi Spain trusted Nanook to develop the 360 campaign and its presentation event, Our Xiaomi 13 Series Masterpiece, with the aim of connecting traditions with technological innovation thanks to the Leica lenses of the new premium device. The famous actor Óscar Casas, photographer Álex Rivera and master craftsmen from Valladolid were the protagonists of the campaign.

The event took place in the majestic Peñafiel Castle on Valladolid’s Golden Mile, specifically in the Patio Norte de Armas, after its refurbishment. The event was attended by authorities from the Provincial Council of Valladolid and the City Council of Peñafiel, master craftsmen: Bodegas Protos, Quesería Pico Melero and Asador Molino de Palacios as well as media and Xiaomi Fans.

Do not miss the video of the EVENT and discover the video of the CAMPAIGN. For more information, click HERE.