We wanted to develop an emotional concept, talking about the profile of the AUDI brand and the profile of the driver, the one who doesn’t mind waiting to get what he wants.

This is how The Last Link was born, a unique experience in which attendees got to know the latest E-Tron model first hand under a context of transcendence in the automotive world. We organized a presentation conference for the media with an electric visual aesthetic, in line with the visual line of the brand’s communication campaign, which transported them to the forefront of innovation and style.

To this end, we placed emphasis on pre-event communication to arouse anticipation and excitement, where we presented the car as a mega milestone of evolution through a Save the Date video that left everyone expectant to discover the future in motion.