In 2019 Audi launched its first 100% electric car. But it wasn’t the first. Many of Audi´s competitors had already made a similar move.
In this context, they had to present the car to the specialised press in Spain and we were to convey their arguments on why here and now.
We also had to relate it to contexts that breathed their sustainable philosophy (our specialty) besides taking care of the logistics, so that the cars could be loaded at all times.
At the same time, we had to transmit the aesthetics of innovation and oversee the dynamics of the test drives, fulfilling their high quality standards.
In addition, the assistants were used to this type of event and considered it a work routine so we had to surprise them and create an emotional impact.