Nanook, together with Grupo Oneway and Metaverso.Pro, we carried out the first edition of the MetaWorld Congress, the largest national technological event on metaverse, artificial intelligence, web 3.0, augmented reality and immersive activities in the Nave de Madrid. We counted with the participation of the actor and president of the AISGE Foundation Emilio Gutiérrez Cava, as well as disseminators, analysts and representatives of all the virtual worlds of the metaverse such as Uttopion, Xave World, Legendaryum, Evveland, Hospiland and Parqueland. Thanks to this, we achieved more than 750,000 impacts on social networks.
Through analytical dashboards, the Hub Digital department monitored the event from start to finish, which allowed us to obtain insights and learnings for future projects. In addition, sustainability was a key factor as the carbon footprint generated was offset through blockchain technology.