Madrid Destination Culture and Business



Madrid Destino Culture y Negocio (Destination of Madrid Culture and Business) needs to develop a strategy through its Tourism area, specifically, through the International Marketing Department.


Nanook carries out a digital marketing proposal with a plan to action in the digital ecosystem of social media, Data Driven and advertising actions.

The strategy is based on a previous audit to optimize the channels, and consultancy to advice and provide content of interest to the audience.

For this project, we developed concepts and adaptations for specific campaigns to impact different targets, generating increased awareness of the city and the reach of the campaign.