This moment in our history has made us rethink what is truly important. It has transformed us and now we have different priorities.
Our goal is to look towards the field with other eyes. We must highlight how the rural world has changed and show the way to a different way of life.
We conceptualize an advertising campaign that calls out of our concrete jungle and start a rural life. It’s a once in a lifetime opportunity to start a new life, even better than the one we had.
The rural world is not as before and so we create a concept in one word: RURALITY. It does not exist in the SAR but it does exist in the field.
We will show how the field offers various advantages for all sectors of the population. If you are looking for fresh air, LIVE THE RURALITY.