Intel was celebrating its 50th anniversary and, in line with its global communication campaign, asked us to turn its annual novelty showroom into an experience that would live up to its history.
We had to create an atmosphere that would not only evoke and breathe their brand image, but also drive it into the future.
The event was aimed at Sales and Marketing Directors of top companies in Spain. So we had to create spaces for networking; as well as a retrospective of its 50 years of life.
The plenary session had to be fluid and transmit its values of efficiency