Intel wanted to take a step forward for its annual showroom of new products aimed at leading Sales and Marketing Directors of top distribution companies in Spain.
CHALLENGE
Intel wanted to take a step forward for its annual showroom of new products aimed at leading Sales and Marketing Directors of top distribution companies in Spain.
In the 2019 edition we successfully introduced a new concept: ‘Insiders’, inspired by their famous claim “Intel Inside”.
To do this, we created the world’s largest microprocessor where the guests could exclusively experience Intel information at the time and place it was created.
In the 2020 edition, we had to evolve the concept. Showing its depth and capacity to transmit innovation.
Among the novelties, the mission was to highlight the launch of Intel’s 10th Gen (its tenth generation of processors) so we developed differential content to present it to the public.
IDEA
Inside the processor, the information is processed, virtual environments are created. There, everything is information, and we have the power to shape it.
So that’s what we did: we evolved the futuristic aesthetic of light beams, creating environments with 3D lasers that symbolized the digital borders of the processor.
The guests were able to enter the plenary through a “virtual-physical image” that we created from it. They remained within the 4 digital borders that delimited the exterior with the interior of the processor.
The plenary started with the execution of the Insiders 2.0 program, by means of a video warm-up of our own production.
Among the novelties, the mission was to highlight the launch of Intel’s 10th Gen (its tenth generation of processors) so we developed differential content to present it to the public.
Then, they could visit the showroom of new products presented under the same system of light beams that created different environments.
The communication before and after was done according to this aesthetic concept.
