We like to embrace the power of minimalism in every aspect of our marketing and communication proposals. That is why, for Iberostar, we have implemented innovative measures for an anti-COVID-19 communicative vision based on visual and textual simplification, achieving a significant impact.
In the visual aspect, images take the absolute protagonism. We give them a life of their own using new framing, captivating colors and innovative graphic elements. Regarding the text, we focus on the economy of the word, using concise but direct sentences, transmitting more with less.