The Iberostar Group commissioned us to update its communication materials.

Not only at a visual and textual level, but also a vision to communicate the measures they adopted in the context of Covid 19.


Visually and textually, we opted for minimalism. This meant going towards a more significant simplification of the elements.

Visually we opted for the protagonism of the images, putting them forward. Choosing a different treatment; and new frames, uses of color and graphic elements.

Textually, we opted for the economy of the word. More direct phrases that say -literally- more with less.

The new anti Covid 19 communicative vision is aimed at shaping its measures. Firstly, by putting value on the innovation of their initiatives. And second, by listing the measures that consumers value most in this new social context.