DAM HEALTH GROUP

DAM HEALTH SPAIN

CHALLENGE

DAM Health, one of the UK’s leading providers of COVID-19 diagnostic tests, wants to offer its services to the Spanish market.

To achieve this, DAM Health has opened more than 8 clinics in 8 cities in Spain, such as Madrid, Barcelona and Marbella, among others.

IDEA

A brand launch was proposed for the Spanish market. Accompanied by an ad hoc marketing plan.

In addition to the creation of its digital channels, paid media campaigns and influencer marketing to give visibility and enhance the brand itself.