Nanook Agency has implemented Big Data and analytics within its ecosystem and was able to measure all the necessary and relevant data to make an optimal event: the channels through which users registered and the number of registrations, locations of the attendees; in real-time they were also able to measure and analyze the “journey” of each participant from first seeing Nanook Next ad up to the end of the event. Thanks to the data obtained, Nanook can develop a “custom journey” and predict how the users will behave on future occasions.
As Andrea Toscanini, Director of Data and Analytics at Nanook Agency says: “Knowledge is the new oil”.
Nanook Next, thanks to its 360º communication strategy, managed to gather attendees from different parts of the world such as California, Canada, Mexico, Portugal, United Kingdom, Geneva and Spain, among others.
One of the pillars of Nanook Agency is sustainability, for this reason and being consistent with its conscious purpose and its commitment to 100% carbon neutral actions, Nanook Next has been certified by Eventsost as a sustainable event.