Nanook Agency’s Best Events of 2023
2023 has been a year marked by great moments for Nanook Agency. First and foremost, the #Nanook10Years celebration, our tenth anniversary where we championed the value of events as the tenth contemporary art.
Without a doubt, this celebration marked a before and after in our history. But it certainly hasn’t been the only great event we’ve carried out. And in case you missed any, we’ve compiled the best events of 2023 in this post.
Xiaomi 13 Series: Our Masterpiece
Nanook developed the launch event for the 360 campaign created for the Xiaomi 13 Series together with Xiaomi Spain, under the title Nuestra Obra Maestra. During the event, held at the Peñafiel Castle in Valladolid’s Golden Mile, we connected traditions with technological innovation through the Leica lenses of the new device.
We also had the participation of the famous actor Óscar Casas, the photographer Alex Rivera, and of course the master artisans of Valladolid as protagonists. Authorities, media, and #XiaomiFans accompanied us throughout the evening. An event for which we won two gold awards at the FIP Awards!
Antolin: GOA 2023 Executive Convention
We were chosen to present Antolin’s new strategic plan, for the presentation of its new GOA plan and to showcase the renewal of its image, creating an exclusive two-day event at the Forum of Evolution in Burgos. We designed an unforgettable experience for 350 executives from 26 countries, highlighting an innovative stage design, a showroom to exhibit the group’s novelties, and the enhancement of sustainability as the central axis of the entire convention.
The program, which encompassed presentations, panel discussions, debates, workshops, and awards such as the prestigious Valores Awards, featured the distinguished host Susana Roza and renowned speakers like Guillermo Martínez Gauna-Vivas, director of Ayúdame 3D. Together, they developed a corporate social responsibility team-building activity that culminated in the donation of 300 3D printers, adding a significant touch to the event and solidifying Antolin’s social commitment and futuristic vision.
KIA Evolution Convention
In September, we held the KIA national meeting, bringing together owners, managers, sales managers from the brand’s dealerships and suppliers in an event that evaluated the annual situation and set objectives for the end of the year, all in a dynamic environment full of opportunities for all attendees.
In addition, during the convention, the new car model of the brand, the EV9, was presented. Guests could even test drive it! We finished off the event with an exquisite catering and a musical show by WAH.
Mastercard Innovation Forum 2023
In mid-November, we worked with Mastercard to organize its annual Innovation Forum, an event focused on the future, innovation, and trending technologies to transform payments and our industry.
The event featured remote translation for all international attendees, who also enjoyed an immersive stage design culminating in the WAH show. We also worked on managing communications and its website, as well as the design and development of a DEMO Area.
Telefónica Stand at FEINDEF 2023
Nanook collaborated with Telefónica for its stand at the International Defense and Security Fair (FEINDEF), held in IFEMA in May and which encompasses the defense and security sector in Spain.
With the Telefónica stand, we sought to make its design and functionality both impactful and welcoming. A dynamic, immersive, and technological projection of the brand’s image that conveyed its values of innovation, dynamism, and sustainability. We were not only responsible for the design and production of the stand but also for the staff and catering, the coordination of activities and agendas, and the design and production of the merchandising.
LG Stand at CR trade show 2023
We accompanied LG in the production of its stand for CR, the international air conditioning and refrigeration exhibition. We deployed two transparent OLED screens on 100m2 to show the DEMO of two of LG’s products. Our staff guided each customer on a tailored tour throughout the stand. A live ham cutter could not be missing.
Approximately 780 people visited the LG stand, for which we designed its entire production, the coordination of agendas and activations, and the merchandising, in addition to the talks that were held in the auditorium every hour.
Metaworld Congress 1st Edition
April was the month dedicated to the Metaverse with the celebration of the first edition of Metaworld Congress, organized by Nanook Agency in collaboration with Grupo Oneway and Metaverso.pro, with the support of the Madrid City Council. A successful first edition with 100 collaborating brands, 70 exhibitors, 150 speakers, and more than 750,000 social media impressions, backed by the 4,000 people who attended Metaworld Congress.
“The event focused on key topics such as eSports, gaming, training for the industry, fashion, influencers, film, entertainment, fitness, and the latest trends and devices, among others. Renowned experts in the field, including Marc Vidal, a recognized expert in digital transformation and economic analysis, were in attendance. Metaworld Congress was awarded the Gold for Best Educational Event at the FIP Awards.
Sales Kick-off for Thales
With Thales, a group dedicated to the development of information systems and services for the aerospace, defense, and security markets, we developed a kick-off for the sales departments of all the brand’s international headquarters. A completely internal event where not only were there meetings, but also the opportunity for networking between different regions of EMEA and the exhibition of the brand’s new products and services.
The event culminated with an exclusive gala performed at Teatro Eslava in Madrid, which consisted of a top dinner performances, and a circus performance.
TCL: “El 11 de Pedri” and The Spanish Football Team
This year we have experienced two great moments with TCL. First, “Pedri’s 11,” awarded silver for Best Digital Activation at the eventoplus Awards. An activation in which we encouraged Pedri’s fans to upload to TikTok how they would celebrate their goals. We selected 10 winners who had the opportunity to meet their idol in person. #El11dePedriTCL was included in almost 14 million comments and posts, and we managed to increase TCL’s TikTok followers by more than 17,000, tripling expectations.
“In the same way, we carried out the Goal of Fame event at Gran Vía HUB27, where TCL guests could enjoy the first match of Spain in the World Cup, against Croatia. Not only that, but they also participated in diverse and fun activations that we organized around the room, such as trying to score a goal in a washing machine as a goal.
Xiaomi 6th Anniversary
We worked once again with Xiaomi Spain for the celebration of its 6th anniversary. We prepared a series of videos specially adapted to the FITZ room. There was a cocktail, a final dinner, performances, and a DJ. In addition, a farewell gift was given to the attendees, which consisted of a Xiaomi security camera.
It was a very special event that stood out for its premium location, a decoration that created a completely immersive space, and performances that entertained the attendees throughout the evening.
PULSE by RatedPower
We collaborated with RatedPower in the organization of its PULSE event at the Palacio de Neptuno, an event whose protagonist was sustainability. More than 200 renewable energy professionals from around the world gathered to network and share experiences and knowledge.
For the same event, we managed the speakers’ travel, carried out the design and production of the materials, organized the talks and conferences, the catering and the first-day party at the NuBel restaurant, and the presence of stands for the sponsors.
Marigold Roadshow in Amsterdam and Paris
In October, we organized the first stops for the Marigold Roadshow on the occasion of the brand’s rebranding. More than 400 attendees between the two B2B events in Amsterdam and Paris met at the organized venues, where employees and customers could discover new opportunities while enjoying a welcoming atmosphere that represented the values of the new brand. A great success that we are eager to continue!