XIAOMI

To showcase the innovative Leica lenses of the new 13 Series, we launched a captivating campaign titled “Our Masterpiece.” Featuring the renowned actor Óscar Casas and photographer Alex Rivera, this campaign combined tradition with cutting-edge technology.

The campaign culminated in a grand presentation event at the historic Peñafiel Castle, a landmark in Valladolid’s Golden Mile. As the first event held in the newly renovated castle, this exclusive gathering brought together local authorities, media representatives, and Xiaomi´s dedicated Mi Fans.

Guests enjoyed a memorable day filled with unique experiences, including an exclusive tour of the castle, live performances, and a delectable culinary journey featuring local delicacies from Bodegas Protos, Quesería Pico Melero, and Asador Molino de Palacios. This celebration perfectly captured the essence of the new 13 Series and its exceptional Leica lenses.