ONE WAY/ METAPRO

Metaworld Congress

Nanook was in charge of designing and developing the first edition of Metaworld Congress for Grupo Oneway and Metaverso.pro. Held at La Nave in Madrid, the project positioned itself as a national benchmark in technology, metaverse, artificial intelligence, web 3.0 and augmented reality. During the two days of the event, there were presentations by leading disseminators, analysts and representatives of the virtual world.
Simultaneous immersive activations were developed and a space was given to brands for networking and product exhibition in each of their stands. In our mission to produce more sustainable events, one of the key factors of the event was the offsetting of the carbon footprint generated through blockchain technology.

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Designed and executed in just 3 months

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Achieved a massive social media reach of 750,000

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Carbon footprint offsetting through blockchain