Exclusive international press launch
MITSUBISHI
Mitsubishi Outlander PHEV
MITSUBISHI
Mitsubishi Outlander PHEV
Mitsubishi’s new model, Outlander PHEV, was developed under the Japanese concept “I-FU-DO-DO”, which means “Majestic and Authentic”. As their official event agency to execute the international press presentation, we developed a full two-week agenda for 180 journalists from more than 13 different countries to implement this “I-FU-DO-DO-DO” concept in every aspect.
Premium and exclusive rural location, small branded and sophisticated details to elevate the company’s presence throughout the event, catering based on authentic local Lisbon products, luxury accommodation and surprise experiences for journalists.
Unique "I-FU-DO-DO" concept drove an increase in media engagement and participation
Boost in satisfaction scores based on bespoke program and flawless execution
Crafting emotional connections and elevating brand experience
