MIRAVIA

To celebrate a special day like Valentine’s Day, we designed and produced a very special brand experience for Miravia: the Miravia Chapel, where attendees could get married and receive their Miravia certificate, in addition to enjoying other brand activations such as the makeup booth and numerous giveaways.
To ensure the success of the activation, which main goal was lead generation and brand recognition, we carried out an excellent management of not only the complex procedures to operate on public land (Príncipe Pío Station), but also of the large flow of users so that their experience was impeccable, appealing to emotions on such a special day. An execution that led us to distribute almost 1,000 Miravia wedding certificates in just one day.