MASTERCARD

Mastercard Innovation Forum Spain 2025 marked a before and after in event production. We aimed to create a unique experience that would surpass all previous editions and align with the core messages of innovation and technology driving this conference. We didn’t just produce the event; we set a new benchmark in the history of Mastercard Innovation Forum, the Vistalegre Palace, and the events industry itself.

The three-phase production, centered around the mobilization of structures, created a dynamic customer journey, making attendees feel as if they were experiencing the event in entirely different spaces. From the very beginning, we strategically placed the McLaren MCL39—the team’s official Formula 1 car, sponsored by Mastercard—as the centerpiece, ensuring that no one realized it was there until its grand unveiling.

Following the speaking sessions and an initial transformation to reveal the demo areas, which significantly boosted audience engagement, the WOW moment arrived. Accompanied by an audiovisual performance, we unveiled the racing vehicle. But the experience didn’t stop at just viewing the car: we created a completely immersive experience thanks to gaming simulators that allowed the audience to test-drive the McLaren MCL39 firsthand. We fully immersed them with surrounding sound, ultra-wide immersive screens, and real-time motion seats that replicated the aesthetics of the actual vehicle.

We not only delivered on Mastercard’s promise of innovation but also redefined the standard of what a corporate event can achieve. We moved beyond the notion of a ‘static event’ to inaugurate an era of dynamic productions powered by experiential marketing.