MASTERCARD

We returned to Lisbon to execute the first stop of the Mastercard Innovation Forum (MIF), Mastercard’s annual event to discuss the future of fintech. We faced two challenges: the technical complexity of creating an innovative experience for a high-profile event, and the logistical difficulty of carrying it out simultaneously with IMC Europe.

The concept and set design for MIF Portugal were created with continuity in mind for the Spanish edition, ensuring that the event’s branding was reflected in all available spaces. In addition to the presentations, we ensured attendee engagement with Demo Areas, networking time, and entertainment. As a star element, we featured the McLaren MCL39, the official model of the racing team for Formula 1 with Mastercard as an official sponsor. It was exhibited outdoors during the cocktail hour so that attendees could take home a memory by posing with the race car. Furthermore, we created the audiovisual pieces featuring the car using 3D rendering to build hype during the presentations.

The following day, we reused the space with a new design of the structures for the celebration of IMC Europe, where the vehicle acted as the centerpiece of the room. Thanks to the excellent planning and development of logistics by our team, we were able to reach new milestones in sustainability with the production of these two simultaneous events, while also ensuring a seamless execution.