LG

Partnering once again with LG for the production of their booth at the International Air Conditioning and Refrigeration Trade Show (C&R) at IFEMA. This year, we aimed to exceed all expectations with a unique booth design that matched the innovation the brand embodies, making it one of the most prominent in the entire pavilion.

We established strategic spaces throughout the stand, creating a storytelling narrative through product display. The customer journey began with an open presentation room where the press was welcomed; proceeded through different exhibition points highlighting LG’s latest innovations; and concluded in the cocktail area where guests enjoyed a full tasting menu accompanied by a professional ham slicer.

With the goal of generating new leads, we included a dynamic activation that not only helped us identify new clients but also increased brand awareness thanks to organic content generation by the users.