KIA

EVolution Convention

KIA Spain’s 2023 annual event was a showcase for the highly anticipated EV9 electric vehicle. We transformed the venue with an immersive screening experience, featuring custom-produced audiovisual content. To highlight the new model, we created a dedicated space within the convention for attendees to explore the EV9 up close. The event ‘s scenography was a logistical feat, designed to seamlessly integrate with both the convention and the contracted WAH show.

Guests were greeted with an international culinary experience, captivating decor, and engaging entertainment prior to the main event. The celebration was a resounding success, showcasing KIA’s commitment to innovation and delivering a memorable experience for attendees.

01

Boosted engagement by 50% through immersive activations

02

Savings on production costs by maximizing on integrated AV

03

Experiential product showcase